River Falls, Wisconsin
2026 Edition · 10 cards · data as of Oct 30, 2026
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Population
Growing. Up 9.9% since 2020.
17,916
people, the 49th-largest of Wisconsin's cities and towns.
Census Population Estimates, 2025. Rank among Wisconsin's cities and towns computed by the Almanac. Sources: Census Population Estimates
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The workday
7 in 10 jobs here go to people who live somewhere else.
71.8%
of 6,175 jobs located in River Falls are filled by in-commuters.
Census LEHD LODES, 2023. Sources: Census LEHD LODES
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Rent
Median rent is up 51% since the 2005–2009 survey, before inflation.
$1,107
a month. Wisconsin's median is $1,087.
Census ACS 5-year, 2020-2024 (latest), with earlier 5-year windows. Sources: Census ACS 5-year
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The seam
Cross one tract line and median rent jumps $281.
A $281 gap between neighbors, the sharpest rent edge between adjacent tracts in Pierce County.
- $826 Tract 9608
- $1,107 Tract 9606
Census ACS 5-year, 2020-2024, adjacent tracts compared by the Almanac. Tract estimates carry wide margins of error. Sources: Census ACS 5-year
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Room to build
The median rent sits inside what local wages can carry.
$930–$1,395
is the monthly rent range local workforce wages support.
- $1,107 median
Supportable rent computed by the Almanac from 2023 source wage data. Median rent: Census ACS 5-year, 2020-2024. Sources: Computed by the Almanac, Census ACS 5-year
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Building
65% of the housing here was built before 2000.
- 1,456 homes permitted, 2017–2025
- 51% of those were in multifamily buildings
- 65% of all homes were built before 2000
Census Building Permits Survey, 2017–2025; Census ACS 5-year, 2020-2024. Sources: Census Building Permits Survey, Census ACS 5-year
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Units needed
Closing the gap would add 1% to the 6,133 homes here.
33–62
is the estimated number of missing housing units, from the lowest to the highest of three estimates.
Range computed by the Almanac from 2023 jobs and household data, using three demand models: 1% of jobs located here, 1% of renter households, and a rate by town size applied to renters. The low end is the lowest of the three and the high end the highest. It is an estimate, not a count. Sources: Computed by the Almanac
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Home value
A median home costs 23% more than Wisconsin's.
$327,600
median home value in River Falls.
- $327,600 River Falls
- $266,500 Wisconsin
- $332,700 U.S.
Census ACS 5-year, 2020-2024. Sources: Census ACS 5-year