Naples, Florida

Population

Growing. Up 5.1% since 2020.

20,114

people, the 122nd-largest of Florida's cities and towns.

Census Population Estimates, 2025. Rank among Florida's cities and towns computed by the Almanac. Sources: Census Population Estimates

The workday

9 in 10 jobs here go to people who live somewhere else.

94.5%

of 29,196 jobs located in Naples are filled by in-commuters.

Census LEHD LODES, 2023. Sources: Census LEHD LODES

Rent

Median rent is up 115% since the 2005–2009 survey, before inflation.

$2,305

a month. Florida's median is $1,669.

Census ACS 5-year, 2020-2024 (latest), with earlier 5-year windows. Sources: Census ACS 5-year

The seam

Cross one tract line and median rent doubles.

A $2,170 gap between neighbors, the sharpest rent edge between adjacent tracts in Collier County.

• $1,331 Tract 7
• $3,501 Tract 102.10

Census ACS 5-year, 2020-2024, adjacent tracts compared by the Almanac. Tract estimates carry wide margins of error. Sources: Census ACS 5-year

Room to build

The median rent is above what local wages can carry.

$1,101–$1,651

is the monthly rent range local workforce wages support.

• $2,305 median

Supportable rent computed by the Almanac from 2023 source wage data. Median rent: Census ACS 5-year, 2020-2024. Sources: Computed by the Almanac, Census ACS 5-year

Building

Most of the housing here is older than 2000.

• 969 homes permitted, 2021–2025
• 36% of those were in multifamily buildings
• 76% of all homes were built before 2000

Census Building Permits Survey, 2021–2025; Census ACS 5-year, 2020-2024. Sources: Census Building Permits Survey, Census ACS 5-year

Units needed

Closing the gap would add 0.1–1.5% to the 18,902 homes here.

15–292

is the estimated number of missing housing units, from the lowest to the highest of three estimates.

Range computed by the Almanac from 2023 jobs and household data, using three demand models: 1% of jobs located here, 1% of renter households, and a rate by town size applied to renters. The low end is the lowest of the three and the high end the highest. It is an estimate, not a count. Sources: Computed by the Almanac

Home value

A median home costs 325% more than Florida's.

$1,525,600

median home value in Naples.

• $1,525,600 Naples
• $359,000 Florida
• $332,700 U.S.

Census ACS 5-year, 2020-2024. Sources: Census ACS 5-year